product development

Accessorized Marvel® Truck Designs

Concept brief for Marvel Comics® branded trucks with character features. Digital illustrations.

Case IH Farm Toy Line Design

Case IH proposed farm toy line. Designed for licensor approval to proceed with the line, 1:18th scale. Key art and packaging also designed by me.

T-Rex Electronic Puppet Design Brief

Design process for T-Rex puppet with sound designed for Tree House Kids, Inc. From sculpt revisions through proposed paint options to final approved look, you can see the evolution of the product. All illustrations are mine.

Heroics™ Interlocking Play Enviros

Concept design for display/play set components to complement the Heroics™ line. Multiple sets combined to form a giant Bat-Cave, or could be used as stand-alone elements.

Heroix™ Play Set Design Detail Brief

Construction breakdown of Heroix™ display/play set components. Shows actual component structure and piece count, as well as a proposed combination.

WWE Zerboz Pencil Top Design Brief

Design brief for WWE® collectible pencil topper concept. Packaging converted into a plastic wrestling ring for display.

Heroics™ Power Disc Design Brief

Design concept for backdrop components that could be added to existing product (figurine in a ball package) without impacting current production parameters.

Heroics™ Power Rangers Vehicle Des

Power Rangers® micro vehicle line extension concept

Walmart Exclusive DC Comics® Concept

Packaging and sell sheet concept for exclusive retailer offering. Designed to fit a pre-existing space on the shelf.

Construction Truck Design Layout

Concept drawings for 3d engineers to build tooling plan for proposed construction line of vehicles

Non-Licensed Vehicle Designs Brief

Elevation reference drawings for 3d engineers to build tooling plans for unlicensed SUT sports vehicle and UTV off-load vehicle. Both items went to production, the UTV sample is shown bottom right.

Bass Pro Shops Unlicensed Truck Des

Elevation drawings/design for unlicensed truck. The color rendering in the center was the design approved by the buyer. Vehicle went into full production, both as a free-wheeling and a radio control vehicle.

Semi-Truck Toy Line Development

Concept drawings for Semi-truck vehicle line with inter-changeable trailers.

R/C Boat Design Elevation Drawings

Radio Control fishing boat design for engineer reference

Duck Dynasty Action Figure Dev.

Sculpting comments for Duck Dynasty action figure. Being able to show photo-realistic revisions made for very clear instructions for sculptors working overseas.

Bass Pro Winter Toy Set Concept Des

Concept for winter vehicle toy line. Built with found parts and painted in Photoshop.

Once you have a terrific idea, development is the key to making that idea a reality. A concept is, in the end, only as good as its execution, and MDW can help you from stage 1 all the way to final production and shipment.