mahoney designworks

Dark Knight Rises™ line design for Zerboz™ product. Using the style guide as reference, I designed the look for packaging materials, which was then passed to staff for application across the entire line under my direction. Line went to production.

Marvel® line extension proposal line for Heroics™ products. Based on the proposed items designed and shown here for quick reference, multiple extensions of the initial line of individually-packaged figurines were created.

DC Comics® line design for Zerboz™ product. I designed the look for packaging materials, which was then passed to staff for application across the entire line under my direction. Line went to production.

Packaging/product concept for DC Comics® line extension for Heroix products. Pop-up packaging included a vehicle and micro figure.

Concept brief for Marvel Entertainment® proposing monster truck line based on Marvel characters.

Duck Dynasty® line brief showing partial offering of product for targeted retailers. I was responsible for the design and execution of all packaging shown.

Packaging design for Duck Dynasty® Bass Pro Shops® exclusive holiday offering 2013. Item had 100% sell-through, selling over 5,000 units per week in only 50 stores.

Case IH Farm toy line packaging concept for branding proposal directed to the licensor

Swamp People™ officially-licensed toy line packaging brief. Line went to production.

Bass Pro Shops® exclusive Kevin Van Dam action figure blister card art. Item sold nationwide.

Packaging and rebranding project for the Mighty Rigz© toy line. Top image is the original packaging before rebranding. images below are the proposed revamp of the logo, packaging and presentation. Offered to Sam's Club and Costco stores.

Packaging and product design for launch of a new girls line at Bass Pro Shops. Items were accepted for offering in 2015 at Bass Pro Shops.